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Privacy Policy

At Embrace Orthodontics Manitoba, we respect your privacy and are committed to protecting your personal health information. This summary outlines how we handle your data when you visit our website or receive orthodontic care.

1. Information We Collect

  • Online forms and inquiries: Name, phone number, email address, and any messages you send us via our website.
  • Health and clinical records: Dental and medical history, diagnostic photos, x-rays, 3D scans, and insurance or Manitoba Health details required for treatment.
  • Website usage: Basic technical data (like browser type and cookies) to keep our site running smoothly and securely. Optional analytics cookies are used only if you accept them when you first visit, and you can change your choice at any time through the “Cookie Settings” link in the footer.

2. How We Use Your Information

We use your information exclusively to:

  • Evaluate, plan, and deliver your orthodontic treatment.
  • Contact you regarding appointments, consultation requests, and reminders.
  • Process payment and submit claims to your dental insurance provider.
  • Maintain clinical records in compliance with Manitoba regulatory standards.

3. Protecting and Sharing Your Data

  • No selling: We never sell or share your personal information with marketers.
  • Care coordination: We only share your records with health professionals involved in your direct care (for example, your general dentist or dental specialists) or secure service providers (for example, digital dental labs and secure scheduling software).
  • Security: We protect your electronic and physical files using secure encryption, password-protected systems, and strict staff privacy protocols.

4. Your Privacy Rights (PHIA and PIPEDA)

Under Manitoba’s Personal Health Information Act (PHIA), you have the right to:

  • Access and request a copy of your health records.
  • Request corrections to any inaccurate information in your file.
  • Know who has accessed your record.

Personal information that is not health information, such as the details you send through our website, is handled in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).

5. Contact Us

If you have questions about your privacy or wish to request access to your records, please reach out to our office.